Fashion Journalism: The “Change” That Makes Social Media Benefitting
The transition to social media for Fashion Journalism has been debated for years among designers, writers, and Journalists themselves.
By: Kaitlyn Begay
As time enhances technology and the devices we use each day, so are the working industries that revolve around us. Journalism is one of the major work environments that has drastically changed within decades, making the switch from print-paper to online-virtual. In the sense of hitting two birds with one stone, fashion another component of competitive force meets ends with Journalism to make today’s trends remarkable.
This tweet from the infamous fashion publication, Vogue, shows the different aspect they took on from the print-paper way of exhibiting their celebrity looks. Fashion Journalism was once an industry where the only publication for delivery was only issues each month that were limited. Now you can access any issue of Vogue on their site and get your hands on the latest styles worn by some of the top celebrities.
Some say “change is good”, oftentimes they are correct. This tweet from The Business of Fashion twitter account sets the record straight of where they lie with the Black Fashion Community. In reference to the rise of social media has brought communities together across the globe. Journalism is a good example of how fashion is an ally to those who feel belittled by society. Not only has social media made the impact of using its purpose for good use but also reaching readers from all around to come together in consolidation.
In all things Instagram, we all have heard about the term “influencer”. Do not get this word confused with your typical model… sometimes an influencer is what feasts readers into reading articles. This makes Journalism not only a serious inquiry but an artistic vision for people to see their beloved influencers’ makeup routine to their everyday routine. All in all, making Journalism enjoyable for readers to indulge and for the Journalists fun to write.
As we all know, COVID-19 has taken a major toll on every work force. However that does not stop fashion journalism from writing any more on this season’s clothes. James Mischka and Mark Badgley, designers, have taken the step to move their fashion show virtual for the sake of everyones safety. They felt that it would make it right considering the boundaries for everyone. Fashion Journalists are able to write and envision their work from their own homes as the shows are taken from viewings on their devices.
Badgley also comments:
“It just doesn’t feel right…There’s a time and a place for everything and it just wasn’t in the cards… Fashion Shows in general are expensive. We have to spend our money wisely and be cautious.”
Fun Fact: According to Amy Bruzda, “Social media is allowing outlets for people to write, photograph, and document their experiences with fashion”. Meaning social media is not all bad when it comes to change. It’s learning to adapting the virtual environment.
If you ever second guess or downplay fashion journalism; think again. This video by Washington Post is a phenomenal example of why fashion critics such as Robin Givhan do best at what they do.
In conclusion, change is good. As much as others would like to stick to their old ways such as pen and paper (not a bad thing), social media is not going away anytime soon. Sure there are some pits but from there on out it is nothing but peaks all thanks to this new transition in fashion.